Ep. 11 // What Happens When Business Owners Share Financials

listen to something businessy
on apple podcasts and spotify


Frannie sits down with Ellen Yin, Owner and Founder of Cubicle to CEO, to talk about her journey into accidental entrepreneurialism.

Ellen believes that business owners discussing money doesn’t have to be taboo. In fact, she shares all her financials every quarter on her podcast. Listen in to hear what impact it’s made on her listeners.


Ellens journey from “Cubicle to CEO®” began when she quit her corporate marketing job at the end of 2017…without a backup plan.

A self-described accidental entrepreneur, she landed her first client a month into the job search and decided she’d never submit another resume again. Ellen profitably bootstrapped her business growth, scaling that initial $300 client project into 7 figures in revenue; a milestone only 2% of female founders ever achieve, and one that feels especially momentous as a first-generation Asian American.

To date, Ellen has served over 10,000 entrepreneurs and brands through her online courses +  marketing agency services. Her online membership teaches solopreneurs who offer clients services how to make their first $10K month – without a large audience or posting every day.

She also hosts the award-winning Cubicle to CEO Podcast, rated a “new & noteworthy” show by Apple Podcasts during its release week and now downloaded in over 150 countries worldwide as well as charting in multiple Top 50 Entrepreneurship Podcast rankings.

Ellen’s business insights have also been featured in Forbes and on the TODAY show with Hoda & Jenna, in addition to publications like Yahoo! Finance, MSN, Databird Business Journal, Thrive Global, HerMoney, and BlogHer. 

Follow Ellen on Instagram

Follow us on Instagram