Allow us to introduce ourselves
We're so glad you're here
Our philosophy
We constantly hear horror stories about how agencies have previously left our clients feeling cheated. This industry is full of big promises with shallow results, watered down creative, outsourced “efficiencies”, cost-cutting tactics, and copy/paste principles. Basically, our playbook of ‘What not to do.’
We want our clients to be partners, to feel the depth of intention that we put behind our work, and to ultimately see life-changing and long-lasting results in their businesses.
Nice to meet you, let's make some magic together!
We are strategists, designers, photographers, and social media experts who love nothing more than seeing our brands grow beyond what they thought was possible. We’re so excited to introduce you to your favorite branding team.
Our Story
Since we believe that a brand is the extension of the people within, it would make sense for us to share our story with you.
Ampersand Studios is a full service branding agency located in Boise, Idaho- but we didn’t just magically appear overnight. We were created in 2009 by two scrappy women who had recently graduated from college in the middle of a recession with not a job opportunity in sight. They had a shared passion for great design, building businesses, and Iced Americanos. Frannie and Nichole teamed up to launch what is now an agency that has served thousands of small businesses all around the world.
16 years later- in January 2025, Frannie purchased Nichole’s shares and became the sole owner of the company. Nichole was ready to hang up her business owner hat and focus on home schooling her 2 young kids, but Frannie was just getting started.
Enter Ampersand 2.0. This is a new era, because we’re a brand that is always evolving just like yours.
A few things have never changed around here (and never will!)
Our values that shape how we hire and how we operate each day, our high standards that are never compromised, and our promise to keep exploring- for ourselves and for our clients.
Meet the Team
Behind the Magic
Cancer
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CEO
Frannie Wilson
Frannie is a brand strategist, visionary, and founder of Ampersand Studios. She gets it- running a business means navigating big dreams, weird emotions, and overcoming a whole lot of head trash, but if you’re an entrepreneur, there is no other way. She’s like the cool aunt- helping out with your business keeps her from having more of her own. And, the only question she loves more than “why” is “why not?” A coach recently told her, “You’re a lot. But I’d bet on ya.’’ And that will be on her headstone.
Design
Photography
Social Media
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Bree is a Social Media Manager who loves to think on her feet with reactive pop-culture related content, and who knows the importance of jumping on trends before they are played out. She’s quick with ideas, faster with edits, and always willing to pivot. She writes like your brand’s funniest friend and researches your industry like a pro. You’ll find Bree working with her laptop on a patio somewhere and Love Island playing in the background.
Social Media Manager
Bree Lanting
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Grace runs point on all things social media here at Ampersand. She’s the only one more excited than you when those reels pop off- and they will. She’s the best at forecasting trends and finding a formula for your brand that gets attention online. When it comes to her time spent on Instagram, she’s disciplined, focused, and purely strategic. Grace doesn’t even have a personal Instagram- she knows that there’s no time for doom scrolling when we’re out here trying to build brands.
Head of Social Media
Grace Forrey
Design
Social Media
Content
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Bailee is Ampersand’s photoshoot producer, hype woman, and chaos tamer. She handles all the moving parts of a shoot- styling, wardrobe, props, and timelines. She makes everything look effortless (even when it’s not). A former college volleyball player, she brings serious team captain energy that takes us to new heights (literally- she’s over 6’) Bailee always knows what’s on trend and on-deck. Basically, she keeps us looking good and on schedule.
Producer
Bailee Huizenga
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Lauren is the quality control for the quality control. Her meticulous attention to detail is unmatched. You’ll find her cozied up in a blanket at her desk making microscopic edits to your photos while singing along to classic musical theater soundtracks. A former barista, Lauren applies edits to a gallery like making a fine artisan latte- with experience, creativity, and precision.
Photo Team Lead +
Post Production Specialist
Lauren Zickefoose
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Katie is a photographer with a sharp eye and a serious handle on lighting, composition, and posing. She’s creative, yes- but also a planner through and through. She loves a detailed shot list and clear direction almost as much as that perfect catchlight in the iris. On set, she brings calm direction and helps people feel instantly at ease. You’re in good hands with Katie.
Photographer
Katie Lockwood
Social Media
Photography
Design
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AJ is a designer, artist, and frequent flyer who somehow always delivers, no matter what continent, wave, or mountain he's currently chasing. His style is flexible but unmistakable, marked by strong symbolism, thoughtful detail, and a love for hand-drawn elements. He's introspective, wildly skilled, and probably nursing a snowboarding injury as you read this.
Brand Identity and Website Designer
AJ Ogden
Merakite
Caitie Sfingi
“Have worked with this amazing team on multiple projects and they never cease to amaze and inspire us. Their creativity, kindness, and attention to detail is unmatched. We love Ampersand!”
"They never cease to amaze and inspire us!"
Clubhound
Julie Emerick
The care and creativity they put into their work are felt from the beginning to the end. Don’t hesitate - it is worth every penny and more. Ampersand has helped get Clubhound to where we are!
"Working with the Ampersand team has always been a fantastic experience"
Realtor
Justin Murillo
I feel like I worked with the whole team at some point and EVERYONE was insightful and an expert in their field. They definitely created a team that can provide marketing/branding for any type of company.
"Ampersand Studios provides a very professional and fun atmosphere."
Ann A
Having done brand for several companies for years, I would HIGHLY recommend Ampersand. They are professional and help the client understand and execute to their brand.
"I recently sat through a brandstorming session and the process was incredible and spot on"
and you can trust us enough to be *mostly* hands off. We think a lot about how we can make this experience fun and easy for our clients. That’s why our workflows are designed to respect your time and maximize results.
Our goal is to get to know you, your customer, and your brand intimately enough that we can create on your behalf
Our Approach is Different By Design
You’re looking to an expert because branding isn’t your expertise. We don’t take that lightly and we understand that you’re busy building your empire. If you had time to make your own photoshoot mood board, write social media captions, and spend hours filming reels, you wouldn’t need us.
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