We’re sitting down with Shawnda Huffman, the visionary CEO and Founder of Tuuti Agency. Shawnda, a dynamic entrepreneur and industry expert, shares her deep insights into the world of public relations and its intricate relationship with marketing.
Drawing from her extensive experience and expertise, Shawnda enlightens listeners on the symbiotic nature of these two crucial fields, unraveling the strategies, tactics, and collaborative efforts that drive successful PR and marketing campaigns.
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Before forming Tuuti, Shawnda spent over two decades in communications and media. She hosted major market morning radio and TV entertainment segments on CBS, FOX, and NBC affiliates. Shawnda also created multiple marketing campaigns for major brands like Coca-Cola, Oprah, Sephora, Verizon, and Walgreens. In every endeavor Shawnda undertakes, she is focused on building communications that tell a story, accelerate demand, and generate bottom-line results for the business.
When she’s not working, Shawnda binge watches documentaries, dances in her kitchen, devours every book on psychology she can find, and makes the most delicious banana bread on the face of the planet. Nothing is more important to her than spending time with her husband, teenage son, two dogs, and mini lop bunny. You’ll usually find her with a Starbucks nitro cold brew in her hand.