Tammy Hadfield, WHNP-BC, ABAAHP
Only Hormones
Services Included:
After a 30 year career in women's healthcare and a personal journey navigating life going through menopause, Tammy left her job to start her own business and only help patients via telehealth. She wanted to treat only hormones, so all she had was a name and lifetime of experience in serving her patients. She was ready to start from the beginning and "do it right" from day one.
Brand Messaging
Brand Identity Design
Website Design
Photography
Instagram Content
Telemedicine Support for Hormone Therapies and Wellness.
Tammy had a few months before she announced her new business and opened her books for patients. She needed a brand identity, a website, and a social media plan. She was referred to Ampersand by a friend and she was ready to go all-in and bet on herself. We're so glad she did.
The Project brief
The Approach
We started with a Brandstorming Session where we workshopped everything Graeber and Company. Their brand story was crafted along with a road map for their voice and visuals. Next we designed a timeless-yet-modern new logotype, brand marks, and color palette that would blend nicely with the fixtures and design of the new salon space. And when the new space was finished, we did a full day photoshoot and designed their new website to go along with their grand reopening.
Our approach to the Graeber and Company new brand identity was all about keeping a lecacy vibe, showcasing their natural products, and bringing it into the modern era. Knowing that their signage on the front elevation of the building needed to be striking and legible and also stylized to portray their luxury services, we proposed options that incorporated the green leaf design into the typography. Their logo suite has versatility and agility. A set of frames and badges for the client to use on all applications and sizes.
The Brand Identity
egyptian blue
Rust
jordy blue
Dark Purple
parchment
Light Orange
Savoy Blue
floral white
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18162C
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We started with interior architecture photography and details of the new salon and their signauture, all-natural, Aveda product lines. Then the team showed up ready to showcase the many luxury services offered at Graeber and Company. From facials to blowouts, and hair cuts to color treatments, we shot for a variety of images to build a new asset library for them to use across platforms. Last, we did team headshots of each person for the "meet the team" page on their new website, and for them to each have when representing themselves on social media. We also captured B-Roll video for the website and social media content. This was all accomplished during one full day photoshoot.
The Photoshoot
We started with interior architecture photography and details of the new salon and their signauture, all-natural, Aveda product lines. Then the team showed up ready to showcase the many luxury services offered at Graeber and Company. From facials to blowouts, and hair cuts to color treatments, we shot for a variety of images to build a new asset library for them to use across platforms. Last, we did team headshots of each person for the "meet the team" page on their new website, and for them to each have when representing themselves on social media. We also captured B-Roll video for the website and social media content. This was all accomplished during one full day photoshoot.
The Website
