But what the heck do you do next?
How should that logo be used in correlation with your other design assets?
What fonts should be used for different placements?
When do you use the logomark vs. the logotype?

These words sound Greek to you?
Sign up for Brand Camp right now, friend!!!

Large corporations have extensive branding guides that dictate every possible decision someone could make when it comes to designing marketing materials, packaging, web graphics, social media visuals, photography, copywriting, and even how their logo shouldn’t be used.

It’s important because there are a lot of people working on these various things, and if they didn’t have a rule-book with clear guidelines, everyone would end up with totally different vibes depending on their mood that day.

As small business owners, often starting out as solopreneurs, we think that because we’re doing it ALL, we can keep it consistent.

I mean, we decorate our own homes ourselves right? Over the years, we continue to only bring in matching pieces that fit the time period, color scheme, style, and vibe as the things we brought in on day-one right? [hope you’re picking up the sarcasm here!]

Without clear brand guidelines, your brand is sure to become a hot mess over the years or even if you’re really good at staying consistent, you’ll create something that is virtually impossible to outsource to someone else as your business grows.